EXCLAMATION POINT ( ! )

Exclamation points add emphasis to sentences, phrases, or single words. They are like a red flag waved at the reader and as such should be used sparingly. Exclamation points are a familiar sight in advertising and promotional material.

Example:

- “Wait! Don’t touch that wire!

- “I can’t believe she said that!

- Don’t delay! Order your album now!

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