Good News for Blogger.com Users: AdSense to Show Anchor Ads on Dekstop!

AdSense is one of the best monetization program that can be combined with blogger.com, free blogging platform. If your blog is qualified, you may insert various type of ads inside your articles and themes. One of the ad formats provided by AdSense is called anchor ads.

Previously only available on mobile, anchor ads will now be displayed on wider screens as well, including desktop. AdSense provides you with a chance to get more income by displaying non-intrusive ads to your visitors who use desktop and other wide screen devices.

Anchor ads is small rectangular ads that will be shown on the bottom or top edge of the visitor's screen, after the web page is loaded. The ads will also float or stick to edge of the monitor as the readers scroll up and down. Because of its high visibility, Anchor ads is popular among advertisers.

You can check how AdSense anchor ad will be displayed on desktop through Ad Settings Preview option.

For publishers or AdSense users, this ad format is also quite favored. It is non-intrusive to the visitors because this ads can be dismissed easily. 

Anchor ad is a sticky ad that will float along on top of your content. It means that visitors will keep seeing this ads, unless if it is dismissed. That way you will get more ad impression and, thus, the chance of visitors clicking this type of ads will also be higher. 

How to Enable AdSense Anchor Ad on Desktop

After July 19th, 2021, AdSense anchor ad will be automatically displayed on desktop. If you have enabled anchor ad for mobile viewers,  your AdSense account will automatically enable this option.

So, you don't really have to do anything. 

If you want to disable anchor ad on desktop, you can choose to do so via your AdSense account. Go to Ads > Overview and you will see a list of your websites at the bottom. Select Edit  and on the right sidebar, select Ad formats. If you scroll down, you will see anchor ads setting and its wide screen setting. 

You may disable or re-enable this option anytime, but don't forget to select Apply to site every time you modify your ad settings.

AdSense Anchor ad for Desktop

Anchor ad will no longer be exclusive to smaller screen of mobile phones. It means that visitors will start to see anchor ad on their desktop or laptop screens.

Let it be known that you couldn't display sticky AdSense ad on dekstop or laptop before. It means that you could only rely on other formats such as display in-page and in-article ad.

This new anchor ad behavior update is similar to the Vignette ads or full screen ad that appears between page loads. Previously, the vignette ad was only available in smartphone. It was then enabled on desktop as well, just like the new anchor ad.

For blog owners who use AdSense, this is a great news. Now, you get more opportunity and space to display more ads and monetize your desktop views using this updated anchor ad format.

AdSense stated that the anchor ad will behave in a manner that will not disturb visitors. This ad will be loaded only after the visitors scroll down. It means that the ads will not cover your navigation menu if it is loaded on the top edge of the desktop screen.

In my opinion, this new desktop anchor ads will be mostly displayed on the bottom edge of the screen. That way, it will not distract visitors. It won't also cover much of your content. However, as of right now, I don't think there is an option that allow us to determine the anchor ads position.

Nevertheless, anchor ads positioning on desktop should not be a problem as AdSense itself is striving to be less intrusive. Overtime, I believe it will be more optimized. 

Should You Enable Anchor Ads on Desktop?

Please be aware that enabling anchor ad on desktop may not immediately show positive effect on your income. Your visitors may be cautious to click this new ad format because they are unfamiliar with the new placement. Some visitors may also think think that the sticky anchor ads on desktop is intrusive, even though it is actually easy to hide.

It is important to find a balance between the amount ads shown on your website and the user-friendliness. Too many ads will in fact chase visitors away. Proportional amount of ads will provide you with optimum income, richer contents, and happy visitors.