The Importance of Backlinks | What is PageRank and Link Quality

 The Importance of Backlinks

Generally, If Your site has no incoming links from other websites than your site will not indexed in the google.You Should have at least one incoming link from another website.

Exchanging links with other site is a tedious, time- consuming process. However, without backlink, you will not rank well on google for your keywords.

Backlinks from Other Site also help to increase your site traffic.

You get high ranking in google, its means more people will find your website because of you being near the top of search result for particular keywords.

Which Links Factors Used In The Ranking Algorithm

Links factors include that part of the google ranking algorithm that shows the page importance, which is primary dependent on PageRank ( PR ).

1. PageRank : The quantity and strength of links that point to your site.

2. Link Quality : In Google ranking algorithm LINK QUALITY is a also important factor, this is not part of the PageRank calculation.

Link quality is defined by keyword factor, which was the previous post  click here to know about Keyword Factor. 

What is PageRank ?

PageRank measures the quantity of incoming links to given a web page and its relative strength. generally, the more links you have that points to your website is better for your ranking, and its increase PageRank of the linked page. its also called as link popularity.

The greater number of other links on a page, the weaker strength of each particular link. Each link is a "Vote" for your page which being linked to, and the strength of Vote is divided equally among all other links on the page. Means if someone has a link to your site on their web page with other 100 links , so you don't get any good value from that page.

We will discuss on this topic in next post : Keep Updated us :)

What is Link Quality ?

Google tries to give the most relevant result from any given search term. Google does so is by searching and analyzing keywords on web page of other website that link to your website. It means your site linked to their link text, the title of their links page and the content of their links page. 

Quality of links may be as important as the quantity of links to your site.

 

You could have 100s of page linked to your site, but if the text of those links doesn't match to your primary keyword or if linked page content is not related to your site those types of links or site won't add any good boost to your ranking.

If the only quantity of links to a site was important, then every site on web will links unlimited links with every site and the largest number of links would be number 1 with given keywords,

The quality of a link on another site that point to your site is determined by the following factors.

1. Text of the incoming links : Does it contain your keyword (IMPORTANT )
2. Text of other links on the same page : do they also contain your keyword??
3. Title of the linking page : does it contain and related to your keyword or site.