They named the woman-focused sports bar Sports Bra.
From the comments at WaPo:
1. "Men have become discontented and snarly. Women still possess hope. So women's sports and sports fans are still fun. I'd like Netflix or Britbox to feature women's sports leagues. Is that an idea? Why not sports on streaming sites?"
2. "There isn't the demand to warrant that. The reality is that the vast bulk of women's sports don't have a very high level of interest or make any money.... Mark my words, six months from now the headline will read 'bar that only had women's sports on tv closes.'"
3. "Okay, whateverdoodle, oh Dearth of Hope comment-maker."
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