"The shutdown is a stunning and ignominious end to an operation into which CNN had sunk tens of millions of dollars..."

"... from an aggressive nationwide marketing campaign to hiring hundreds of new employees to recruiting big, high-priced media stars, including the former 'Fox News Sunday' anchor Chris Wallace and the former NPR co-host Audie Cornish."

From "CNN+ Streaming Service Will Shut Down Weeks After Its Start/The new corporate owners of CNN are moving to end the new streaming service after a splashy debut" (NYT).

I don't think "tens of millions of dollars" sounds like such a big investment. It seems to me they didn't do enough. The biggest thing they did was entice Chris Wallace. That's a tiny thing to do. Let's not overdo what a failure it was. I wouldn't say "a stunning and ignominious end." I'd say a predictable and dumb fizzle.

What's tens of millions when Elon Musk is offering $45.5 billion to buy Twitter?

ADDED: Here's the top-rated comment: "Speaking as a retiree on a fixed income, how many streaming services is it possible to afford? Ordinary people with modest incomes are being shut out of good content due to affordability. For 40 years I paid for delivery of The Boston Globe and watched TV using an antenna. That was fine. Now everyone wants their money to read or watch anything. It is unsustainable."

 ALL Credit of this post going to https://althouse.blogspot.com